This is an assignment for a catering company and the choice of an outline van that engulfs the Company's name is to convey it as the meat of the meat of all this logo.
The company's promise is put at the base as the foundation and motivation of service it has for its customers. Candidly, the promise is also the wheels and so moves its service to the clients in a few seconds represented by the 4 dots to indicate the prompt delivery.
The purpose of having thin outline for the van relatively to the meat it contains is to give feel of lightness and so swiftness of its service. The warm color of both the van and meat is to show the eager response of the catering and the warm food it always carries for the customers.
The slanted wordings also adds to the enthusiasm of service.
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